September 2, 2026
UpDate, Bloomberg TV Bulgaria · April 6, 2026
The AMA Coach team continues to share the platform’s story beyond digital channels—including on television. On April 6, 2026, Magdalena Dimitrova, founder of AMA Coach, appeared as a guest on Bloomberg TV Bulgaria’s UpDate program, where she spoke about Bulgaria’s first AI teacher.
During the conversation, Dimitrova explained that, unlike mainstream AI tools—which are often criticized for “doing students’ homework” for them—AMA Coach relies on a fundamentally different model: artificial intelligence that acts as a personal mentor and stimulates critical thinking, rather than providing ready-made answers.
She also pointed out one of the biggest problems with the traditional classroom—the lack of individualized attention in a class of 30 students—as well as the challenge posed by the so-called “scroll effect,” which has reduced the attention span of today’s students to just 7 seconds. AMA Coach specifically addresses these issues: personalization, concentration, and access to quality education, regardless of the student’s location.
Unlike open chatbots, the platform operates in a closed environment with pre-approved content, which ensures a near-zero probability of incorrect information (“hallucinations”).
Watch the full interview on the Bloomberg TV Bulgaria website →
